CATIZEN 2024 Annual Report
CATIZEN 2024 Annual Report
CATIZEN Ecosystem Performance Annual Report as of Dec. 31st, 2024
First and Foremost,
We extend our heartfelt gratitude to all CATIZEN stakeholders for your unwavering support over the past year. The remarkable achievements we've realized are inseparable from your contributions, and we deeply appreciate your trust and commitment to our shared vision.
Sincerely,
CATIZEN Foundation
Agenda of Contents
A Blurb of CATIZEN
From Vision to Reality: CATIZEN’s Key Milestones
High-Quality Community
Climbing the Ladder
Innovative Airdrop Tokenomics & Utility Scenarios
CATI TOKEN RELEASE MODEL
CATIZEN Ecosystem Enters Expansion Cycle
Financial Performance and Key Metrics Across the CATIZEN Ecosystem
CATIZEN Mini App Center
Key Highlights of 2024 Revenue Performance
Revenue Drivers & Growth Potential
Mini App Center Expansion
User and Payment Base Expansion
2025 Revenue Projections
Enriching the CATIZEN ecosystem Mini Games Revenue
Introducing CATTEA - The Next Phenomenal Mini-Game on CATIZEN Mini App Center
Conclusion of Financial Performance
Highlights of our Global Community
Phenomenal Growth in User Base and Blockchain Adoption
Strengthening Global Player Distribution
Engagement Through Stake-to-Earn and Launchpool Events
Community Benefit, Sharing Economy System
Launchpool: Empowering Players with Shared Rewards
Mini APP Rebate Center: Driving a Web3 Sharing Economy
Outlooks of 2025
Geographic Expansion
Conclusion
A Blurb of CATIZEN
CATIZEN is a cutting-edge mini-app center that combines a unique sharing economy model with sustainable ecosystem design, delivering exceptional value to its community.
As of December 2024, CATIZEN Mini App Center has attracted over 55 million players, with 3.3 million on-chain active users and 1.2 million paying users. Powered by its innovative Play-to-Airdrop mechanism and the $CATI token, which is now listed on all major crypto exchanges, CATIZEN enables its community to unlock significant rewards.
Through initiatives like Launchpool, Meow Earn, and Meow Drop, CATIZEN has delivered over $4 million worth of token rewards to its $CATI holders, solidifying its position as a leader in blockchain gaming and community-driven value creation.
From Vision to Reality: CATIZEN’s Key Milestones
Many attribute CATIZEN’s success to the explosive growth of the TON ecosystem, considering it a product of favorable trends. While the TON blockchain has indeed been a significant factor in our achievements, we believe that success is a combination of luck and relentless effort. CATIZEN has embraced the opportunities provided by an excellent ecosystem by working tirelessly to capture every possibility that may enrich our community or drive projects development.
Here’s what we have achieved over the past year, solidifying CATIZEN’s position as one of the leading players in the TON ecosystem.
High-Quality Community
CATIZEN has built and maintained a global, high-quality community that serves as the backbone of our ecosystem. Through strategic user acquisition and retention initiatives, we've cultivated a loyal user base that actively engages with and supports the project.
Ecosystem Leader: This community-driven growth has propelled CATIZEN to become the highest-earning project in the TON ecosystem, showcasing the power of community in sustaining and scaling Web3 projects.
Retention & Conversion: CATIZEN Mini App ecosystem achieved an exceptional 6% conversion rate within a nearly 55 million user base, setting a groundbreaking benchmark for Web3 projects and highlighting its ability to engage and retain users effectively.
From Niche to Mass Adoption: Successfully transformed long-tail markets into a vibrant consumer base, driving mainstream adoption within the TON ecosystem.
Climbing the Ladder
Over the past year, we have firmly established ourselves as the most dominant launchpool partner within the ecosystem. By forging deep collaborations with top exchanges, leading projects, and renowned blockchain foundations, we've achieved unprecedented resources integration and industry recognition:
Industry-Leading Launchpool Achievements:
We made history as the first-ever crypto project to gain recognition from top-tier exchanges, by successfully hosting the Meow Earn campaign with over $1 million worth of exchange tokens provided by the top-tier exchanges. This initiative allowed users to stake $CATI tokens to earn exchange tokens, showcasing the exchange’s trust in CATIZEN.
To date, our Launchpool campaigns have distributed over $2 million worth of tokens, cementing our position as a trusted and innovative leader in the ecosystem.
Meow Drop Milestone: Through the Meow Drop program, we successfully distributed $1.5 million worth of HSK tokens, further strengthening community engagement and ecosystem growth.
Unmatched Ecosystem Support: We are proud to be the 1st project to secure simultaneous backing from the TON Foundation, MNT Foundation, and other leading incubators in the ecosystem. These endorsements reflect our critical role in driving Web3 innovation.
Strategic Funding Success: In July, we announced the completion of our strategic funding rounds by Binance Labs, TOP, Folius Ventures, and Hashkey Capital. This major milestone highlights the confidence that top industry players have in our vision and potential.
Innovative Airdrop Tokenomics & Utlity Scenarios
CATIZEN pioneered a unique airdrop tokenomics model that ensures sustainable growth and community rewards:
Airdrop Pass: Allocated 19% of the total $CATI token supply for seasonal airdrop events, offering long-term incentives and increasing community engagement.
Token Utility Expansion: $CATI has been adopted in governance and payment systems, driving token value and user benefits.
When we first introduced our airdrop tokenomics, it faced skepticism and criticism. The team endured waves of doubt and even personal attacks. However, we firmly believed that this economic model was the most effective way to best incentivize our loyal, large community and discourage bots and sybil users, in order to establish a sustainable ecosystem. We have been focusing on fairness in our airdrop approach, ensuring that rewards were allocated based on active, real users.
CATI TOKEN RELEASE MODEL
CATIZEN's token release model is designed for long-term sustainability and ecosystem growth. A total of 43% of the $CATI supply is allocated to airdrops and ecosystem development, with 15% released at TGE for Season 1 Player Rewards and 19% reserved for quarterly seasonal airdrops over 12 quarters. The treasury, team, investors, and advisors collectively account for 52% of the supply, are released gradually with a 12-month cliff and 48-month linear schedule. Liquidity and Launchpool allocations, comprising 14% of the supply, were fully unlocked at TGE. This phased release ensures sufficient initial circulation while maintaining long-term momentum for ecosystem development.
According to this model, during the TGE phase, we released 30.5% of the total supply, with the player airdrop part being 15%, accounting for 50% of the initial total supply. The remaining 50% was used for Launchpool (9%), liquidity (5%), and treasury (1.5%). This ensures sufficient initial circulation but also allows continuous momentum in the long-term development of the ecosystem.
CATIZEN Ecosystem Enters Expansion Cycle
With the upgrades of the CATIZEN Ecosystem Game Center on October 14, 2024, supporting $CATI token recharges, the ecosystem has officially entered an expansion cycle. In just three months, over 9 million $CATI tokens were consumed and 21 more mini games have been published. 8,389,953 tokens were used for game recharges, and 1,211,352 tokens were utilized for Airdrop Pass purchases. Extrapolating from this momentum, it is projected that approximately over 40 million $CATI tokens—4% of the total supply—could be consumed in the ecosystem annually.
Currently, $CATI tokens are being consumed at a rate of approximately 3,200,000 tokens per month, equating to over 12 million tokens per quarter. This robust consumption rate suggests that the approx. 10 million tokens distributed quarterly through the Airdrop Pass will be fully absorbed within 2.5 months by CATIZEN’s ecosystem applications. As additional games and applications are introduced, this consumption rate and the overall transaction activities within the ecosystem is expected to continue to expand.
The integration of CATI-based payments with a priority discount policy within the recharge system has further solidified the token’s utility, driving both demand and scarcity. This expansion of $CATI transaction activities is not merely a feature but a powerful engine sustaining token value, reinforcing investor confidence, and fostering long-term ecosystem growth.
On top of this, the CATIZEN Foundation can repurchase/burn $CATI with surplus in the foundation’s treasury. All these contribute to bringing CATIZEN Ecosystem to expand further, and causing an excessive demand of $CATI. $CATI is no longer just a governance or payment token—it has become the cornerstone of a dynamic and thriving ecosystem where demand continually outpaces supply, marking a pivotal milestone in CATIZEN’s economic model.
Financial Performance and Key Metrics Across the CATIZEN Ecosystem
CATIZEN Mini App Center
The CATIZEN ecosystem has achieved exceptional growth and success, boasting around 55 million users, including more than 3.3 million on-chain users and 1.2 million paying users. Since its launch, the CATIZEN Mini App Ecosystem has become a significant revenue driver, generating a total cash and cash equivalent in flow of $34.15 million between March and December 2024. This revenue (all the revenue figures in this statement are expressed on cash basis) is underpinned by contributions from both the core gaming ecosystem and new initiatives like the Airdrop Pass.
Key Highlights of 2024 Revenue Performance
Strong Post-TGE Momentum: The CATIZEN Mini App Ecosystem, launched on August 24, 2024, contributed significantly in the latter half of the year, generating $19.77 million from August to December alone.
BOMBIE's Impact: The mini-game BOMBIE, launched on the same date, has been a standout performer, contributing over $9.2 million, accounting for nearly 48% of the Mini App Center's total revenue.
Steady Growth Across Ecosystem: Beyond gaming, revenue streams have diversified, with the Airdrop Pass adding $2 million, showcasing the CATIZEN ecosystem's ability to innovate and monetize effectively.
From a currency perspective, the CATIZEN ecosystem's revenue is predominantly derived from Telegram Star, TON, USDT, CATI, and MNT. Over the past three months, out of $19 million in revenue from the Mini App Center, Telegram Star accounted for $8.8 million (44%), $CATI token transactions exceeded 7 million tokens, equating to $4.2 million (21%), TON token transactions surpassed 600,000 tokens, equivalent to $3.6 million (18%), and USDT contributed over $400,000 (17%).
Revenue Drivers & Growth Potential
Mini App Center Expansion
Growing number of more mini-apps has proven to be a cornerstone of the CATIZEN ecosystem, contributing over $19.77 million in revenue after $CATI token TGE. As we continue to roll out 1-2 heavy-hitter applications per quarter, revenues are expected to grow steadily. Based on current performance, quarterly revenues from new launches could range between $15–20 million, with significant contributions from both game engagement and additional utility mechanisms.
The Airdrop Pass has already generated over $2 million USD Revenue, showcasing its potential as a long-term revenue stream. By integrating seasonal events and engaging the user base, the Airdrop Pass revenue is projected to grow by 20–30% annually, driving further ecosystem activity and token utility.
User and Payment Base Expansion
With around 55 million users, including 1.2 million paying users, and a growing adoption of ecosystem currencies such as Telegram Star, TON, CATI, and USDT, the CATIZEN ecosystem is primed to capture an even larger share of the Web3 entertainment market. The revenue from these payment channels is expected to grow exponentially with the user base.
2025 Revenue Projections
Based on the performance trends observed in 2024 and the planned quarterly expansion of mini-games, the CATIZEN ecosystem is projected to generate $80–100 million in total revenue for 2025. Key assumptions for this projection include:
Quarterly launches of 1–2 major games or applications maintaining the strong engagement and monetization levels seen in 2024.
Continued growth in Airdrop Pass adoption and other ecosystem utilities, contributing an additional $10–12 million annually.
A steady increase in paying users, driven by a growing portfolio of high-quality applications and services.
Enriching the CATIZEN ecosystem Mini Games Revenue
CATIZEN’s ecosystem is designed to maximize value capture by integrating a diverse array of consumer applications, from gaming to media. Our approach ensures that the value generated benefits the entire community through Web3 incentives. We are not just creating a platform for token airdrops, but building a comprehensive, sustainable ecosystem that empowers $CATI holders and drives sustained growth.
Our vision for CATIZEN is to evolve into one of the biggest consumer-grade platforms in the Web3 space, leveraging traffic from major social apps like Telegram to deliver high-quality entertainment and seamless user experiences. By continually executing our roadmap, we aim to become the go-to platform for Web3 entertainment, providing meaningful content and robust token utility.
Several key products under CATIZEN ecosystem
Bombie(Fair-launch tokenomics Gaming): A high-revenue GameFi product that has demonstrated significant market traction, attracting and retaining users.
CATTEA: A casual puzzle-based match-three game launching in Q1 2025, CATTEA leverages the IAA model for monetization while featuring engaging design, social interaction, and viral potential.
BOMBIE has proven to be the driving force behind the Mini App Center's revenue growth, with its monthly revenue skyrocketing from $1.69 million in September to $2.67 million in October, a remarkable 58% increase. Although there was a slight dip to $2.01 million in November, BOMBIE's strong performance underscores its market appeal and revenue potential. Currently, BOMBIE generates an average weekly revenue of $700,000 with a steady 15% week-over-week growth. This trajectory suggests that weekly revenue could soon reach $800,000, projecting a quarterly revenue of approximately $10 million.
This upward trend demonstrates the success of the CATIZEN Mini App Center's business model and provides a robust foundation for future strategic initiatives. As the ecosystem continues to incubate more innovative projects and games, revenue streams are expected to expand further.
Introducing CATTEA - The Next Phenomenal Mini-Game on CATIZEN Mini App Center
Our second upcoming game, CATTEA, is set to become a sensation akin to the wildly popular phenomenon on WeChat in China Area. CATTEA is a casual puzzle-based match-three game that blends simplicity with strategic challenge, designed to capture the attention of millions. CATTEA will adopt the IAA (In-App Advertising) model as its primary source of income, ensuring sustained monetization while remaining accessible to players worldwide. Launching in Q1 2025, CATTEA is poised to become the next phenomenal mini-game of the CATIZEN ecosystem, driving growth, engagement, and value for both the community and the $CATI token economy. Get ready to dive into this exhilarating new experience!
Mechanics Highlights:
Challenging Design: While easy to play, the game features high difficulty levels. Notably, the success rate for the second level is intentionally low, driving players to push their limits and embrace the challenge.
Strong Social Features: With integrated leaderboards and social sharing capabilities, players can compete with friends or seek assistance via Telegram groups, maximizing engagement and virality.
Humor and Crypto Culture: High difficulty has the potential to spark viral jokes, creating a strong cultural footprint and boosting the game's visibility.
Tremendous Potential:
Viral Spread: Leveraging Telegram’s mini-programs, players can instantly play the game without downloads, drastically reducing entry barriers.
Engaging Design: The combination of high difficulty and social interaction keeps players hooked and encourages them to share their experiences.
Rapid Growth: CATTEA is designed for short-term viral success, with the potential to capture massive traffic quickly.
Conclusion of Financial Performance
The CATIZEN ecosystem's revenue growth and robust token consumption have established a powerful synergy that drives the platform’s long-term sustainability. With a total revenue of $34.15 million generated from March to December 2024, the ecosystem has demonstrated its ability to maintain strong engagement and monetization across diverse applications. The Game Center upgrades on October 14, 2024, introduced $CATI token recharges, propelling the CATIZEN Ecosystem into an expansion cycle. Over 9 million $CATI tokens were consumed within three months, significantly reducing the circulating supply.
Current projections indicate an annual consumption rate of over 40 million $CATI tokens—4% of the total supply—primarily driven by game recharges and Airdrop Pass purchases. At a rate of 3.2 million tokens consumed monthly, the ecosystem is already consuming more tokens than number of tokens being distributed quarterly through the Airdrop Pass, leading to an excessive demand of tokens.
The integration of $CATI-based payments, supported by a priority discount policy, further reinforces token demand and scarcity, transforming $CATI into a cornerstone of the ecosystem. As the revenue base expands with the launch of 1–2 heavy-hitter new games or applications per quarter, increasing token utility and thus transaction activities, eventually achieving a deflationary model when coupled with the foundation’s token buyback.
This virtuous cycle of revenue growth and ultimate token deflation not only drives $CATI’s value appreciation but also strengthens investor confidence and ensures the long-term growth of the CATIZEN ecosystem. By aligning token utility with ecosystem expansion, CATIZEN is solidifying its position as a leader in the Web3 entertainment space, delivering a dynamic and sustainable economic model where demand consistently outpaces supply.
Highlights of our Global Community
Phenomenal Growth in User Base and Blockchain Adoption
Since the $CATI token launched on major exchanges on September 20, CATIZEN has demonstrated remarkable growth in both its player base and blockchain adoption. CATIZEN Mini App Center now boasts around 55 million users, including 3.3 million active on-chain users. Furthermore, the game has cultivated a strong base of 1.2 million paying users, achieving an ARPPU of $28.
This growth is not only evident in user engagement but also in blockchain adoption. With over 3.3 million on-chain holders, the $CATI token conversion rate from off-chain to on-chain accounts stands at a robust rate of 6%, further demonstrating its value and utility within the ecosystem.
Strengthening Global Player Distribution
CATIZEN has made remarkable strides in building a well-distributed global player base. By leveraging insights from user device settings and Telegram language preferences, the game has successfully penetrated markets beyond TON's traditional demographic strongholds. Notable regions include Japan, and the Nordic countries, where CATIZEN has seen remarkable adoption, creating unique opportunities for cross-cultural engagement within its gaming ecosystem.
The platform’s success in establishing a diverse community highlights its adaptability and global appeal, laying the foundation for sustained growth across various markets.
Engagement Through Stake-to-Earn and Launchpool Events
The $CATI token has been the centerpiece of several high-impact community initiatives. CATIZEN has launched one Stake-to-Earn campaign and two Launchpool events, generating tremendous engagement from its user base. Over 1.1 million $CATI holders participated in staking to earn additional token rewards, showcasing the community's active involvement. Furthermore, nearly 100,000 premium CATIZEN players staked their in-game assets (cats) to unlock exclusive benefits, further incentivizing gameplay and investment within the ecosystem.
These initiatives have not only rewarded loyal participants but have also strengthened the ecosystem by enhancing token utility and encouraging long-term engagement.
Community Benefit, Sharing Economy System
Launchpool: Empowering Players with Shared Rewards
The $CATI Launchpool has become a cornerstone of CATIZEN's community engagement strategy, delivering substantial benefits to players while driving ecosystem growth.
On October 28, 2024, CATIZEN launched its first Launchpool project, ZIRCUIT (ZRC), offering over $1.5 million in staking rewards. During this campaign, 23 million $CATI tokens were staked, providing an APY of up to 771% and generating maximum hourly returns of 4,216 ZRC. This project, supported by prominent blockchain investors such as Binance Labs, Pantera, and Dragonfly Capital, exemplifies the high-quality opportunities CATIZEN offers to its players.
As announced during the Gateway event by Andrew, a TON Foundation Board member, the $CATI Launchpool is set to expand within Telegram's non-custodial wallet, broadening its reach to millions of Telegram users and enhancing its value proposition. This integration aligns with CATIZEN's mission to share wealth opportunities with its global community, delivering sustained economic benefits to all participants.
Mini APP Rebate Center: Driving a Web3 Sharing Economy
The CATIZEN Mini APP Center has emerged as a revolutionary system within the Web3 space, embodying the principles of shared economic value. With $CATI tokens serving as a universal currency, users benefit from a 30% exclusive discount on asset purchases and the ability to earn a 10% commission by inviting friends to recharge.
Since its inception, the rebate center has distributed over $6,000 in daily economic value returned to users. This represents a thriving sharing economy where players and token holders continuously reap economic rewards.
The positive feedback loop within the rebate system has not only boosted user engagement but also solidified CATIZEN's position as a leader in decentralized community economics. By prioritizing cashback and benefits, the Mini APP Center has successfully distinguished itself in the competitive Web3 landscape.
Outlooks of 2025
Geographic Expansion
In addition to these products, we also have to launch a short-form video platform on Telegram, which will bring high-quality content from platforms like WeChat and TikTok to the CATIZEN ecosystem.
Looking ahead to 2025, our goal is to establish CATIZEN as a comprehensive consumer application hub. By importing top-tier games and expanding more global communities, we will continue to drive utility for $CATI tokens and increase their long-term value.
In 2025, we will mainly focus on expanding into markets with a high concentration of quality users, including Japan, Taiwan, Southeast Asia, Europe, and the United States. Over the past year, the CATIZEN team has built a solid foundation and developed the expertise to navigate diverse markets.
To attract more high-quality users, we plan to launch market-specific products tailored to the preferences and needs of each region. With these efforts, we forecast a 60% increase in the total number of paying users and on-chain users over the next year, further solidifying CATIZEN’s position as a leader in the Web3 ecosystem.
Conclusion
The CATIZEN ecosystem has achieved extraordinary milestones in 2024, solidifying its position as a leader in the Web3 entertainment and gaming space. With a total revenue of $34.15 million generated between March and December, over 55 million users, and a thriving global community, CATIZEN has demonstrated its ability to innovate, scale, and create sustainable value for its users and stakeholders.
The integration of the $CATI token into the ecosystem's economic model marks a pivotal turning point. Entering an expansion cycle for the CATIZEN ecosystem with over 9 million $CATI tokens consumed in just three months, the token's utility and scarcity continue to drive value appreciation and investor confidence. With projected annual token reclamation exceeding 40 million $CATI tokens—4% of the total supply—CATI is not merely a governance or payment token but the cornerstone of a dynamic ecosystem where demand consistently outpaces supply.
The success of initiatives such as the Mini App Center, Launchpool, and Mini App Rebate Center highlights CATIZEN’s ability to seamlessly blend innovative tokenomics with engaging user experiences. These efforts have distributed significant rewards, including over $4 million in token rewards through Launchpool campaigns and millions in community commissions, fostering a robust Web3 sharing economy.
Looking ahead, 2025 promises even greater achievements. With plans to launch 1–2 heavy-hitter new games or applications per quarter, the introduction of high-potential games like Bombie and CATTEA, and expansion into key markets such as Japan, Taiwan, Southeast Asia, Europe, and the United States, CATIZEN is poised for continued growth. The team’s commitment to geographic expansion and tailored regional strategies positions CATIZEN to attract high-quality users and further drive the utility and adoption of the $CATI token.
The CATIZEN ecosystem’s virtuous cycle of revenue growth and ultimate token deflation ensures its long-term sustainability and community alignment. By leveraging its innovative platform, strong community support, and expanding ecosystem, CATIZEN is shaping the future of Web3 entertainment. Together, we will continue to build a decentralized, user-focused platform that not only entertains but also empowers its community to unlock new economic opportunities.
As we close 2024, we extend our deepest gratitude to all our stakeholders for their unwavering support. With your continued trust and collaboration, CATIZEN will scale even greater heights, delivering unparalleled value and setting new benchmarks in the Web3 space. Together, we are not just building a platform but creating a legacy of innovation and community-driven success.
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